Privacy Policy

Last Updated: May 4, 2026

Landmark Machinery, LLC ("Landmark Machinery," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information we collect from you. This Privacy Policy describes how we collect, use, share, and safeguard information when you visit our website at www.landmarkmachinery.com, purchase products or services from us, or participate in our SMS / MMS messaging program. By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

This Privacy Policy is organized in two parts. Part I covers our SMS / MMS messaging program (10-digit long code, or "10DLC") and applies to text-message communications with our customers in connection with parts and service support. Part II is the general Privacy Policy that applies to your use of our website and services.

Part I — SMS / MMS Messaging Program

1. Scope of the Messaging Program

Landmark Machinery operates a customer-care SMS and MMS text messaging program, sent through 10-digit long code (10DLC) telephone numbers, used to support customers who contact our parts and service department for assistance with equipment that has broken down or requires service. This Part I governs information collected and used in connection with that program. In the event of any conflict between Part I and Part II of this Privacy Policy with respect to text messaging communications, Part I controls.

2. How Customers Are Enrolled (Opt-In)

The messaging program is customer-initiated. Customers contact Landmark Machinery's parts and service department by phone — typically from a remote job site where their equipment has broken down or requires service — and during the call, request or affirmatively agree to receive parts identification photographs and related troubleshooting information via SMS/MMS to their mobile phone.

Before any text message is sent, the Landmark Machinery representative completes a structured verbal opt-in workflow with the customer that:

  • Confirms the customer wishes to receive text messages from Landmark Machinery for the specific service issue.
  • Verifies the customer's mobile telephone number.
  • Discloses that standard message and data rates from the customer's wireless carrier may apply.
  • Advises the customer that they may reply STOP at any time to opt out and HELP for assistance.
  • References this Privacy Policy and the SMS Terms and Conditions.

The verbal consent and required disclosures are documented in our internal customer service application, including the date, time, customer name, organization, mobile telephone number, the representative who took the call, and attestations confirming each disclosure was made and the customer agreed. Only customers who have completed this verbal opt-in are added to the program.

A description of the consent process is publicly available at https://www.landmarkmachinery.com/sms-consent-process/.

3. Information Collected Through the Messaging Program

In connection with the SMS / MMS program, we collect:

  • Mobile telephone numbers provided by customers during their support call.
  • Opt-in and opt-out records documented in our customer service system.
  • Message content and metadata, including the content of text and multimedia messages exchanged between Landmark Machinery personnel and the customer (such as parts identification photographs and troubleshooting messages), as well as timestamps and message-delivery information.
  • Equipment and service information related to the customer's specific service issue, to the extent it is included in the messages.

4. How We Use Information from the Messaging Program

Information collected through the SMS / MMS program is used solely for legitimate operational purposes, including:

  • Sending parts identification photographs to help customers identify replacement parts for broken-down equipment.
  • Sending troubleshooting information related to the customer's specific service issue.
  • Responding to questions or follow-up requests from the customer related to the service issue.
  • Maintaining records of communications for operational, warranty, and compliance purposes.
  • Complying with applicable laws, regulations, and carrier requirements.

Messages are limited in scope to the specific equipment service issue raised by the customer. We do not use the messaging program for marketing or promotional communications.

5. Mobile Information Sharing — Carve-Out

No mobile information collected through the SMS / MMS program will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information collected through the SMS / MMS program — including mobile telephone numbers, text messaging originator opt-in data, and consent records — will not be shared with any third parties for marketing or promotional purposes, will not be sold, and will not be transferred to affiliates or business partners for marketing or promotional purposes.

The general "Sharing," "Disclosure," and "Sale" provisions in Part II of this Privacy Policy do not apply to information collected through the SMS / MMS program.

We share SMS-program information only in the following limited circumstances:

  • Service Providers necessary to deliver messages. With our SMS platform provider (Twilio) and the underlying mobile carriers responsible for message delivery. These providers are contractually obligated to protect the confidentiality and security of this information and to use it only to provide the messaging service.
  • Legal Requirements. When required by law, regulation, subpoena, court order, or other legal process, or to protect the rights, property, or safety of the Company, our personnel, or others.

6. Message Frequency and Cost

Message frequency varies based on the nature and duration of the customer's service issue. A given customer may receive only one or two messages for a single service event, or may exchange a longer series of messages for more complex issues.

Landmark Machinery does not charge customers to send or receive messages. Standard message and data rates from your wireless carrier may apply.

7. Opt-Out and Help

You may opt out of receiving SMS and MMS messages from us at any time by replying STOP to any message you receive from us. After we receive your STOP request, we will send a single confirmation message acknowledging the opt-out, and you will receive no further text messages from the Company unless you contact us again and re-consent.

For assistance, reply HELP to any of our messages or contact us at customerservice@landmarkmachinery.com or (989) 772-8818.

8. Data Retention — SMS Information

Records of opt-in consent and opt-out requests are retained for the period required by applicable law and industry guidelines. Other SMS-program information is retained as part of the customer's service record only for as long as necessary to fulfill the purposes described in this Part I, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements.

The full Terms and Conditions governing the messaging program are available at https://www.landmarkmachinery.com/terms-conditions/. A description of the consent capture process is available at https://www.landmarkmachinery.com/sms-consent-process/.

Part II — General Privacy Policy

9. Information We Collect

Information You Provide Directly

When you create an account, place an order, contact us, or otherwise interact with our services, we may collect personally identifiable information, including:

  • First and last name
  • Email address
  • Postal address
  • Telephone number
  • Order and transaction history
  • Account credentials

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage, including IP address, browser type and version, operating system, the pages you visit, the time and date of your visits, time spent on pages, and other diagnostic data.

Information from Mobile Devices

If you access our services from a mobile device, we may collect device type, mobile device unique ID, mobile IP address, mobile operating system, and mobile browser type. With your permission, we may also collect approximate location and access photos from your device's camera or photo library when needed to provide a feature you request.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies (including web beacons, tags, and scripts) to operate the website, remember your preferences, authenticate users, analyze site traffic, and measure the effectiveness of our content. You can instruct your browser to refuse all cookies or to alert you when cookies are being sent. If you do not accept cookies, some features of the site may not function correctly.

We use both session and persistent cookies for the following purposes:

  • Necessary / Essential: Required to provide the website and authenticate users.
  • Notice Acceptance: Identifies whether users have accepted our cookie notice.
  • Functionality: Remembers your preferences and login state.
  • Tracking and Performance: Helps us analyze website traffic and test new features. These cookies are typically administered by third-party analytics providers.

10. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our website and online services.
  • Manage your account and process orders and transactions.
  • Communicate with you about your orders, account, and our services, including by email, telephone, and SMS where you have provided consent.
  • Respond to your inquiries and provide customer support.
  • Send you news, special offers, and information about products and services similar to those you have purchased or inquired about, unless you have opted out.
  • Analyze usage trends and improve our website, products, and services.
  • Detect, prevent, and address fraud, security, or technical issues.
  • Comply with legal obligations and enforce our agreements.

11. How We Share Your Information

We do not sell your personal information for monetary or other valuable consideration. We share personal information only in the limited circumstances described below:

  • Service Providers. With trusted third-party vendors who perform services on our behalf, including website hosting, payment processing, analytics, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes for which it was provided.
  • Business Transfers. In connection with a merger, acquisition, financing, reorganization, or sale of all or a portion of our business, in which case the receiving entity will be subject to obligations consistent with this Privacy Policy.
  • Affiliates. With our affiliates (entities under common control with Landmark Machinery), who are required to honor this Privacy Policy.
  • Legal Requirements. When required by law, regulation, subpoena, court order, or other legal process, or to protect the rights, property, or safety of the Company, our personnel, our customers, or others.
  • With Your Consent. For any other purpose disclosed to you at the time we collect the information or with your separate consent.

Mobile telephone numbers and SMS opt-in / consent data are excluded from the categories above and are not shared with affiliates, business partners, or other third parties for marketing or promotional purposes, and are not sold under any circumstances. See Part I, Section 5 for full details.

12. Third-Party Services

The third-party service providers we use may have access to your personal information solely to perform services on our behalf. They are obligated to handle your information in accordance with their own privacy policies and our contractual requirements. Notable third-party services include:

  • Google Analytics — web analytics. You can opt out by installing the Google Analytics opt-out browser add-on. Google's privacy policy: https://policies.google.com/privacy
  • Firebase — analytics service provided by Google. Same opt-out and policy as above.
  • Stripe — payment processor. We do not store or collect your payment card details; that information is provided directly to Stripe. Stripe's privacy policy: https://stripe.com/us/privacy
  • Twilio — SMS / MMS platform provider for the messaging program described in Part I.

13. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Usage data is generally retained for shorter periods, except when needed to strengthen security, improve functionality, or comply with legal requirements. To request information about data we hold about you, email customerservice@landmarkmachinery.com.

14. Data Transfer

Your information, including personal data, is processed at our operating offices and may be transferred to and maintained on computers located outside your state, province, country, or other governmental jurisdiction. We take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

15. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

16. Your Rights

You have the following rights with respect to your personal information:

  • Access. Request a copy of the personal information we hold about you.
  • Correction. Request correction of inaccurate or incomplete information.
  • Deletion. Request deletion of your personal information, subject to applicable legal retention requirements.
  • Opt-Out. Opt out of marketing communications at any time. For SMS, see Part I, Section 7.
  • Withdraw Consent. Withdraw consent where we are relying on consent as the legal basis for processing.

To exercise any of these rights, contact us at customerservice@landmarkmachinery.com or via the Contact Us page at https://www.landmarkmachinery.com/contact-us/. We may need to verify your identity before responding to your request.

17. California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA") provide you with additional rights regarding your personal information.

Categories of Personal Information We Collect

In the past twelve (12) months, we have collected the following categories of personal information defined under CCPA/CPRA:

  • Identifiers (Category A): name, postal address, email address, IP address, account name.
  • Customer Records (Category B): name, signature, address, telephone number.
  • Commercial Information (Category D): records and history of products or services purchased or considered.
  • Internet Activity (Category F): interaction with our website.
  • Geolocation Data (Category G): approximate physical location.
  • Sensitive Personal Information (Category L): account login credentials.

Sale and Sharing of Personal Information

We do not sell personal information for monetary or other valuable consideration. We do not sell mobile telephone numbers or SMS opt-in / consent data under any circumstances.

Some third-party analytics and advertising service providers we use may employ technology that could be deemed a "sale" or "sharing" under California law's broad definitions. You may opt out of these uses through the following industry tools:

On Android devices, you can use "Opt out of Ads Personalization." On iOS devices, you can enable "Limit Ad Tracking."

Your California Rights

You have the right to: (a) know what personal information we collect, use, and disclose; (b) request correction or deletion of your personal information; (c) limit our use of sensitive personal information; (d) opt out of the sale or sharing of personal information; and (e) not be discriminated against for exercising these rights. To exercise any of these rights, contact us at customerservice@landmarkmachinery.com or visit https://www.landmarkmachinery.com/contact-us/.

We will respond to verifiable consumer requests within 45 days, with a possible 45-day extension when reasonably necessary. We may need to verify your identity before processing your request.

"Do Not Track" Signals

Our website does not currently respond to Do Not Track browser signals.

California Shine the Light

California residents with an established business relationship with us may request information once per year about our sharing of personal data with third parties for those third parties' direct marketing purposes. To make such a request, contact us at customerservice@landmarkmachinery.com.

18. European Residents (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, the General Data Protection Regulation ("GDPR") provides you with rights regarding your personal data.

Legal Basis for Processing

We process personal data on the basis of: your consent; performance of a contract with you; compliance with our legal obligations; protection of vital interests; tasks carried out in the public interest; or our legitimate interests, where those interests are not overridden by your rights.

Your GDPR Rights

You have the right to: access your personal data; request correction of inaccurate data; object to processing; request erasure; request data portability; and withdraw consent. To exercise these rights, contact us at customerservice@landmarkmachinery.com. You also have the right to lodge a complaint with your local data protection authority.

19. Children's Privacy

Our services are not directed to anyone under the age of 13, and we do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can remove it. The SMS / MMS messaging program described in Part I is intended exclusively for adult customers seeking parts and service support.

20. Links to Other Websites

Our services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of every site you visit.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be posted at https://www.landmarkmachinery.com/privacy-security/, with the "Last Updated" date at the top of the policy revised accordingly. Material changes will be communicated by a prominent notice on our website or by email where appropriate. Continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or our SMS / MMS messaging program, please contact us:

Landmark Machinery, LLC
732 S Meridian Rd
Mt Pleasant, MI 48858
Phone: (989) 772-8818
General Privacy: customerservice@landmarkmachinery.com
SMS Program: customerservice@landmarkmachinery.com
Web: https://www.landmarkmachinery.com/contact-us/